Hens Lay Eggs

food for thought

Cognitive dissonance or oxymoron?

I came across a solicitation seeking an skilled writer to produce “awesome,” SEO-optimized blog posts of 650-700 words each. Count me interested. What subject? What’s the production schedule? What’s the pay?

The potential vendor was offering payment of $10 per article.

I promptly lost interest.

Let’s do the math.

A quick Google search on the average time required to research, write, edit, and revise a 1,000-word article generates a wide range of results, from AI’s reply of “about 25 minutes” to the other end at three hours and 20 minutes. The AI response doesn’t take into account the time needed to research a topic or organize the information. It also doesn’t include the time needed to review what was drafted, carefully edit that content, and revise to improve it.

So, for the sake of this argument, let’s “guesstimate” the time needed for each article to two full hours for the document length specified in the solicitation.

That’s two hours allotted for research, writing, editing, and revising. There’s no indication as to whether the writer is also expect to source images to accompany the article. But the articles must be optimized for SEO, and that requires additional time, effort, and skill.

For $10. That’s $5 per hour. That’s not just paltry, it’s insulting.

Let me be perfectly frank: The odds anyone will receive “awesome” content written by anyone who works for $5 per hour are very, very low. Those are the rates one might expect to pay a freelance writer from a Third World country, a writer whose command of English is better than my command of that person’s language but nowhere nearly strong enough to meet professional standards. In other words, that client will get what he or she pays for: garbage content poorly written or generated by AI.

If you want excellence, you have to pay for it or do it yourself.

The moral of the story: Don’t insult the professionals you’re trying to hire.

April showers bring … mud

Spring in southwestern Ohio is notoriously wet and the weather unpredictable. Last week, we got three inches of rain last week. Monday morning, I woke up to snow.

My poor magnolia!

With nearly 10 inches of rainfall thus far this year, my yard and pastures are … boggy. The barnyard is downright soupy. The packed dirt floor of my barn squishes underfoot.

In short, it’s wet out here. Really wet.

This is the season during which I discover whether my Muck books have spring a leak. Slogging through a shin-deep slurry of mud and manure quickly reveals the integrity (or lack of) of my boots rubberized construction. Trudging back to the house after feeding the livestock, I repeat to myself, “It’s just mud. It’s just mud.” After shedding my outer garments, I’ll strip off my brown-stained socks and find clean socks, because it’s not “just mud.”

I can’t lie to myself that convincingly.

Flooding and rushing water filled the scenery on the drive to Logan, Ohio for the 10th annual Spring Craft Show. Proceeds from the craft show benefit the Kalklosch Scholarship given to Logan School District students. Southeastern Ohio has a reputation as being underserved in education with poor literacy and poverty depressing the economy in the Appalachian foothills. The craft show was held at the Hocking Hills Retreat Center, itself an interesting building with metal and fabric construction reputed to be able to withstand hurricanes due to its ability to flex in high winds.

Not that we get many hurricanes in Ohio, but we do get high winds and tornadoes. I can’t see the building withstanding a direct hit from a tornado. From what I’ve seen, an encounter with a tornado leaves nothing intact.

I was not the only author participating at this event, although I dare say that I was the only author who traveled to far to participate as a vendor. The season’s unpredictable weather dumped more rain on us, rain which we blamed for low attendance at the event. The organizer, Jim Kalklosch, circulated among the vendors to gather feedback and admitted that this year’s event had lower than normal attendance. He suggested returning for the Fall Craft Show which is typically blessed by better weather and much greater attendance.

I’ll consider it. After all, the organizer can’t control the weather.

That said, my next event will be a return to the Beech Grove First Friday Art Walk on Main on May 2. This event takes place outdoors on Main Street between Fifth and Seventh Avenues in Beech Grove, a southwestern suburb of Indianapolis, Indiana. I’ll have copies of The Bounty: Jones and The Bounty: Gerlaugh, FOCUS, Champion of the Twin Moons, Double Cut, and Single Stroke as well as the usual assortment of original paintings to sell.

Let’s hope for good weather. Since vendors are not permitted canopies or tents, inclement weather means I won’t be there. Books and paintings don’t hold up well in the rain.

Keep an eye out for Light of the Twin Moons, the sixth and final book of the Twin Moons Saga to be published this summer.

Pay to play

Publishing is an unregulated industry, thus rife with bad actors and scams. Authors who don’t exert the effort to educate themselves fall prey to predatory practices and find themselves out of a lot of money.

Follow the money

The first rule of publishing is to understand the differences between traditional publishers, hybrid publishers, and self-publishing. Who pays whom is the key differentiator.

Traditional publishing: The publisher pays the author. Full stop. The publisher either subcontracts work or employs professional editors, graphic artists, and designers. Because the publisher pays wages, it means the author receives a small share of profits on books sold. Traditional publishers also provide some marketing assistance, although authors are expected to shoulder the burden of that effort. Publishers put their big marketing bucks behind those authors they know will generate profits.

Hybrid publishing: The author pays the publisher. Don’t be me wrong: some hybrid publishers deliver good value and service for the money. However, most are predatory vanity presses that prey on ambitious, naive authors who fail to do their research. (I was once one of those authors and know whereof I speak.) A vanity press doesn’t care about the quality of the produce (your book). A vanity press puts no effort into marketing your book because they’ve already got their money—the money the author paid for them to publish the book. Most authors receive advice to avoid this publishing model because the likelihood of being taken advantage of is so high.

Self-publishing: The authors pays for professional services but is his or her own publisher. This is where a lot of inexperienced authors also stumble. They hire a hybrid publisher calling itself a “self-publishing company.” There is no such thing. Self-publishing means YOU, the author, are the publisher. As such you accept the responsibilities undertaken by a traditional publisher, but on your own behalf. Those responsibilities include hiring professionals such as editors, graphic artists, and book designers to produce a quality product (the book).

Literary Agency Representation

Many publishers, particularly the Big 5, require agency representation of authors. That means they do not accept unsolicitied submissions. Effective literary agencies have contacts within publishing companies and understand what acquisition editors are looking for. Genuine literary agencies operate on commission; they do not charge authors fees for representation.

If the author has professional representation from a literary agency, then the publisher pays the literary agency, and the literary agency then takes their cut before disbursing the balance to the author. However, in no part of this arrangement does the author pay the agency (or the publisher).

In the past, many so-called literary agencies preyed on authors by offering representation only if the author used their services to have their manuscripts edited. Authors who fell for this scheme paid for the editing service and never received representation because the agency got their money from those fees.

There’s a new twist on agency representation scams. Writer Beware has an aritle on this topic: https://writerbeware.blog/2025/03/28/a-new-scam-to-watch-for-pre-paid-agent-commissions/.

The thing is, what vanity presses do and what fake literary agencies do is not necessarily illegal. Immoral, yes. The veterans of predatory business know this and have contracts to lock authors into unfavorable terms that greatly benefit the companies at the expense of the very authors they purport to serve.

It pays to be informed and to use critical thinking skills in this business. Don’t let eagerness, ambition, and ignorance leave you with empty pockets.

Author

Hard boiled, scrambled, over easy, and sunny side up: eggs are the musings of Holly Bargo, the pseudonym for the author.

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Karen (Holly)

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