Hens Lay Eggs
food for thought
The cost of publishing
Publishing is free. Really.
Many misguided authors speak of “self-publishing” companies they hire to provide comprehensive services to produce their books and publish them; however, there’s no such thing as a self-publishing company. When you publish a book, you embark upon one of three paths:
- Traditional Publishing. This is what people think of when they think of publishing. In this model, assuming you’re fortunate enough to be picked up by a publisher, the publisher (usually) pays the author an advance upon anticipated royalties. When the advance earns out, the publisher begins paying royalties, typically a small share (15% or less) of the revenue earned by copies sold. The lion’s share of the revenue goes to paying the professionals employed by the publishing company, the expenses of production, and profit.
- Hybrid Publishing. This is what is meant by “self-publishing” companies. Authors pay these one-stop shops for the services necessary to produce their books. When it comes to hybrid publishers, many are notorious vanity presses that not only charge a premium for substandard service, but they also command the author’s copyright and a hefty share of the royalties.
- Self-publishing. In this model, the author hires freelance professionals to provide the services necessary to produce a quality book and publishes the book on his or her own behalf, usually through one of the online distribution platforms like Kindle Direct Publishing (i.e., Amazon).
But the cost of production is not free.
The Editorial Freelancers Association has over 3,000 members around the world. Most are in the USA. Members are freelance professionals: editors, book designers, ghostwriters, illustrators, etc. The EFA periodically surveys its membership for financial data and crunches the numbers to assign median values to the various services freelancers provide. The latest update to this survey was published the first quarter of 2024.
The rates guide used to be availble only as a PDF, but now anyone can calculate an estimate of freelance professional rates online through the EFA’s rates calculator here: https://www.the-efa.org/rates/. You enter your project information, and the rates calculator will provide you with both median per-word and per-hour rates which you may use to establish a realistic budget for the service you need.
It’s important to note that the EFA does not establish or set rates for the industry. That’s illegal. However, many freelance pros use the rates guide as a guideline to setting their own rates. It’s not unusual for a freelancer to make the claim that his or her rates are in alignment with EFA guidelines.
So, what does it cost?
Unfortunately, there is no definitive answer, except to note that publishing is free, but producing a quality book is not. Traditional and hybrid publishers employ (or outsource) professionals to ensure the quality of the products (books) they produce. Those professionals get paid anywhere from minimum wage to six figures a year, depending on the skill and experience they bring to the project. The artist who did the cover to Russian Revival told me that he’d normally charge $4,000 for a project like that; however, you’ll find many artists who work for much less.
Low-bid vendors may be problematic. Often they’re less skilled, less experienced. They may take unethical shortcuts, such as running a manuscript through editing software and calling the project finished rather than actually poring over every line and making corrections manually. Cover designers and illustrators at the cheap end tend to use generative AI rather than spring for the licenses to stock images or create original artwork. Or they’ll simply download an image and use it without purchasing the license for commercial use. (Remember, just because it’s on the internet doesn’t mean it’s free to use.)
By the way, images and written content generated by AI cannot be copyrighted.
When it comes to hiring professional services, the phrase “you get what you pay for” comes to mind rather emphatically. Unfortunately, the fees professionals command may be at odds with an author’s budget. Luckily, many such pros will negotiate reduced levels of service for reduced fees or payment plans to work with the author’s budget. I offer the latter: payment plans.
If you’re a new author and you’re looking for professional freelance services to help you produce a quality book, save your pennies for the expense just as you would to purchase a large appliance or even a car. Depending upon the length of your manuscript, the amount of work it needs to be whipped into shape, and other factors, producing your book may cost several thousand dollars—and that does not include the cost of printing and distribution.
Choose your publishing path wisely and be prepared to pay for the services you need.
Ain’t no such thing as a self-publishing company
Over the last year, I have seen with increasing frequency people asking advice about “self-publishing” companies.
Let’s get one thing straight: There is no such thing as a “self-publishing company.”
When it comes to publishing, the author has three basic options:
- Traditional publishing
- Hired publishing (aka hybrid publishing)
- Self-publishing.
Traditional publishing is the default concept that springs to mind when one thinks of publishing. The author writes a book, submits it to a publishing company, and the company publishes it.
If only the process were so simple. In actuality, the process goes much like this:
- Write the manuscript.
- Edit and revise the manuscript. Repeat until it’s as good as you can possibly get it.
- Write the query letter and/or book proposal.
- Write the synopsis and/or outline.
- Research publishing companies and literary agencies.
- From a short list of publishers and agents most likely to handle your work, look up their author guidelines and follow them exactly.
- Submit and wait.
- Expect rejection.
- Submit and wait again.
- Lather, rinse, repeat steps 6, 7, 8, and 9 until your manuscript is accepted or you exhaust all viable publishing venues.
What most ill-informed or naive authors call “self-publishing companies” are what the savvy among us identify as vanity publishers. To be fair, not all publishers-for-hire (aka hybrid publishers) are predatory and exist to exploit naive, ambitious authors who ought to know better. Some do provide good service for the money. All are expensive.
Follow the money. The key here distinguishing hybrid or vanity publishers from traditional publishers is the flow of money. A publisher in the traditional sense pays the author a share of royalties earned from book sales. A hired publishing company charges the author: the author pays for one-stop-shop that usually provides a suite of services including editing, book design, cover design, publishing, and maybe even marketing.
Because most hired publishers are indeed vanity presses, the quality of their service (and products) is usually substandard. Not only that, but vanity presses also command a hefty percentage of the author’s royalties and may even require ownership of the copyright.
Self-publishing means the author is the publisher. The author controls the project and publishes the book on his or her own behalf. This does not mean the author does everything by himself or herself. Because a traditional publisher employs professionals (e.g., editors, designers), it’s perfectly acceptable and normal for an author to hire freelance professionals to perform those production-related tasks that he or she either cannot do or cannot do well.
Yes, I’m one of those freelance professionals.
In self-publishing model, the author pays those hired professionals, but does not pay to publish. Amazon (aka Kindle Direct Publishing), IngramSpark, and other services offer online platforms through which anyone may upload their files and publish them for free. That’s right: free.
A little due diligence on your end to educate yourself will save you big headaches later.
A necessary escape
I returned from vacation last week. Although I write stories that take place in different countries, on different planets, and in different realms, I actually had never traveled outside the USA until this year. I actually hadn’t even possessed a passport until last year. Acquiring the passport made traveling outside the USA a real possibility.
Since my elder son died in 2021, I have made a practice of taking a commemoration vacation in late October. My son was born in late October, and staying home leads to wallowing in grief. Therefore, I escape. I go somewhere to see things I’ve never seen, do things I don’t normally do, and distract my mind. On my boy’s birthday, I go to Mass and pray. The rest of the day is generally spent wallowing in grief, but this year I further engaged in distraction: a trip to the Canadian Railway Museum where the trains were decorated for Halloween.
This year’s vacation took me first to Montreal and next to Niagara Falls, both on the Canadian side of the border.
Our first stop was in Brockton to see the Aquatarium. “What’s an aquatarium?” I asked. We didn’t know and we weren’t on a tight schedule, so we took the exit and discovered the aquatarium was closed. However, we entered a shop selling furniture and gifts and enjoyed a lovely conversation with the sales clerk. I bought a small jar of sour cherry jam. Delicious!
I travel with my best friend, Cinrdra, a fellow equestrian. For the Montreal portion of our vacation, she rented an apartment on Rue Sherbrooke, about two miles from Old Town. The apartment itself was chic in design with two large bedrooms, two large bathrooms, a kitchen larger than my own, a roomy dining area with table and four chairs, and an adequate living area with sofa, loveseat, coffee table, and television. The kitchen was adequately stocked with what we needed: pots, pans, silverware, dishes, cups, basic appliances. However, some things weren’t up to what I consider modest standards. In Cindra’s bedroom, the bed had a broken leg, both pocket doors were broken, and one of the kitchen chairs was broken. Both bathrooms came equipped with two towels, but no washcloths or hand towels. Neither bathroom had soap for hands or bodies. Good thing we brought our own! There were other issues, but overall the space suited us well being in a mixed residential and commercial neighborhood.
Because we’ve learned that dining out for lunch is much less expensive than dining out for supper, we went grocery shopping for some basic foodstuffs to tide us through. I brought a Crock-Pot® and made beef and noodles one evening. (Super simple recipe—and it’s tasty!) The Crock-Pot got a mention from the customs officer when we left Canada: it’s not something one usually sees in people going on or going home from vacation. We explained it, and the officer commented that it was a good idea to have supper waiting for us after a day of adventuring.
There was a wonderful little cafe just two blocks away where we ate breakfast. Less than a block away, a Canada Trust branch kindly exchanged US dollars for Canadian money and educated us about “loonies” and “toonies,” the country’s dollar and two-dollar coins. We learned that Canada no longer uses pennies and their “paper” money is actually plastic. We met several friendly and helpful people. The proprietor of Burger de Ville and the bus drivers for Montreal’s public transit system deserve special mentions for their helpfulness. Without them, we’d probably still be wandering about, lost in a city of 4 million people!
We hit St. Joseph’s Oratory (magnificent), Pointe-a-Calliere Archeology and History Museum, Notre-Dame-de-Bon-Secours Chapel (lovely!), and the Canadian Rail Museum (fascinating!). We had fun trying to read, discern, and pronounce French words and getting used to Canadian currency. I think I’ve got merci down pat now.
After three days in Montreal, we drove to Niagara where I thought I’d rented a cottage and discovered that the cottage was an apartment. The Booking.com listing was really misleading, although the property owner was excellent about communicating with me, especially when my phone refused to show emails containing access code details to enter the building. The apartment was, in real estate terms, cozy: that means cramped. The tiny kitchen was well-stocked with everything we needed: dishes, utensils, pots, appliances, etc. The two bedrooms were tiny. The two bathrooms were generously sized compared to the rest of the apartment. The living room doubled as both dining area and third bedroom: very, very cramped. It was good that we didn’t need a third bedroom. Because the television didn’t get broadcast or cable TV channels, I used my laptop computer to stream movies for evening entertainment.
Cindra and I tend to be of the early-to-bed types. She rises much earlier than I do, though.
Regardless of the cramped accommodations, the apartment proved itself adequate to our needs. We met my son’s good friend on the American side and toured Goat Island (beautiful!) and took a painting class (fun!). The falls themselves were spectacular! A visit to Niagara Falls should be on your bucket list. Yes, being tourists, we did the tourist thing and signed up for a 3-hour cruise. All joking references to Gilligan’s Island aside, the cruise started by bus and ended with a boat ride to the base of the falls. Yes, we got wet, very wet. Kudos go to our tour guide, John, who was both informative and engaging.
On the ninth day of our vacation, we drove home.
It’s good to be home. I’ve not yet regained the burning desire to write stories again, but I needed that break from the monotony of work and the distraction from grief.
Author
Hard boiled, scrambled, over easy, and sunny side up: eggs are the musings of Holly Bargo, the pseudonym for the author.
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Karen (Holly)
Blog Swaps
Looking for a place to swap blogs? Holly Bargo at Hen House Publishing is happy to reciprocate Blog Swaps in 2019.
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