Hens Lay Eggs
food for thought
And the consolation prize goes to …
Anyone who has followed me on Facebook or has been reading this blog knows that my family experienced an unanticipated tragedy in January: my older son died. It’s been difficult. We’re still reeling, still shocked. And odd things are happening.
My workload thus far this year, omitting the two weeks I focused on nothing but funeral arrangements and grief, has been heavy. Work serves as a good distraction from grief. Unlike previous lulls during which I spent much of my time gig hunting, I’ve not done much of that this year. Perhaps this is God’s way of helping? I don’t know. I do know that I appreciate not having to send out dozens of proposals every week.
If you’re a regular reader of my rambling thoughts and posts, then you’ll also know of my equestrian adventures. Yeah, let’s call them adventures. You might remember my thrill in 2018 when I brought Diva home, quickly followed by disappointment in both her and myself and then in a succession of trainers until I found one young woman in Defiance, Ohio who was just what Diva needed. Diva came home last autumn and has been very lightly ridden afterward. Then the weather turned cold and I huddled indoors.
I don’t do cold.
My friend, Cindra, has been gracious with her support and help with Diva and then with Teddy, the little gelding I bought off a kill pen dealer in April last year. Teddy went to that wonderful trainer, too, for a few months. She worked well with him.
Anyway, my struggles with Diva continued. She intimidates me and she knows it. Since Matthew’s death, though, I’ve pretty much lost my interest in horses. Grief takes a front seat in my brain. I don’t anticipate riding Diva this spring with excitement, but with dread. I don’t wanna. My feelings toward Teddy are lukewarm.
That said, I received a call last week from a woman in southeast Pennsylvania who saw the sales ad on Dreamhorse.com that I’d forgotten about. She inquired as to whether Diva was still available. We talked. She called again and we talked. On Monday this week (yesterday), she called again to tell me that she’d found a shipper to transport Diva to her farm. For all intents and purposes, Diva is sold. I can’t deny I feel some relief.
The above crumbs of good fortune feel like consolation prizes, tokens to ease the pain of great loss. Perhaps that’s ungrateful and ungracious of me. I am thankful, though, to be relieved of those stressors.
What about Teddy? I don’t know. I’ll work with him as I’m emotionally able and see if we can get along. If not, he’ll go, too.
Painting sessions are picking up with another on Sunday. This is something that I do anticipate with something less than dread, perhaps even with pleasure and interest. It’s hard to feel much beyond grief right now, but I’ll take what I can get because it feels therapeutic, as though I might be healing just a little bit.
Still, I’m working. I’m not ready to resume writing my own stories, but at least I’m working. I recognize that life must go on, not just for others, but for my husband, younger son, and me, too. Our lives are irrevocably altered and we will emerge from the grieving process altered, too.
Red sky at morning …
Sailors take warning.
I parted ways with a publisher before the working relationship got off the ground. This occurred due to several “red flags.” Here’s the story.
I applied for a freelance position as an editor with a start-up publishing company. I submitted my cover letter and resume and linked the message to my online portfolio and LinkedIn profile. All standard stuff. I received a response stating that the company executives liked my experience and wanted to know my rates. I told them. After all, my rates are transparent. I received a response that my rates were acceptable.
Here’s where things got hinky.
My contact with the company scheduled an early evening interview. OK, I can live with that. Considering this is a start-up company, I expect that the key players probably work full-time jobs still. No worries. I logged into the video call. That began a comedy of errors for about fifteen minutes until we managed to get everything coordinated and synched.
Three faces stared at me through the monitor, two men and one woman. One of the men identified himself as the CEO of the new company. All four practically bubbled with enthusiasm. I took that as a good sign. Then came the spiel of how I’d be their “chief editor” and how my name as editor would go on every book published by their company. My name would be aligned with their brand. They had several manuscript already written and waiting to be edited. I could be assured of steady, consistent work to the point where I’d need to hire an editor to take the overflow.
Sounds like a good start, but … “Is this a 1099 or employee position?” I asked, because what I heard sounded a lot like they wanted t hire an employee. The CEO stated that the position was freelance and that they really wanted to bring me on board.
Okay. Color me flattered.
A couple of days later, my contact with the company asked me for a quote to edit a specific manuscript. She mentioned a contract and nondisclosure form. I replied that I had a standard contract I would be pleased to send them and that it included a confidentiality clause. Would she like me to send that? Oh, yes, please do. I sent the contract which had my fee for service on that particular manuscript.
Another couple of days passed with a request for another teleconference. On Sunday afternoon. Then Sunday evening. I wasn’t happy about the timing, but I held my tongue. At the appointed time, I logged on. Crickets. I sent a message to my contact: “What’s going on? Did I miss something?” No, it turned out that the call was for Central Standard Time. I’m on Eastern Time. All right, that’s a common enough mistake. I waited and logged on at the appointed time. Crickets. “What’s going on?” The reply: “The call was rescheduled for later.” It was rescheduled twice that evening.
Argh. By then, I was annoyed. At 9:00 PM Eastern Time I finally spoke with the team again. First came the praise: “Karen, we really want you to edit for us.” Then came the comment that we were to select professional backgrounds on these video calls.
Um, what? You requested a meeting on a Sunday evening; this is my time. Besides, I’m a freelancer; you don’t get to impose such conditions on me.
Then came the next complaint that I obviously did not understand the executives’ collective position of forming a start-up company. Until the company began to make money, editing costs would come from their personal pockets. I suggested we come to a compromise: I’d offer a list of flat fees for word count ranges and they’d provide me with the fee ranges they had in mind. I never did receive their preferred rate list.
Why were we discussing this if my rates–disclosed at the beginning of communication–were acceptable? This heavy-handed attempt to haggle me down really bothered me.
On Monday, I sent them the promised list of flat rate fees. I did take into account their position as a start-up and the promise of steady, consistent work to tide me through lulls. The CEO called me directly. He still wanted me on the team, but apparently I still did not understand their financial constraints.
I asked, “What did you have in mind for editing this manuscript?”
He replied he could go as high as $500 for multiple rounds of editing. The manuscript exceeded 100,000 words.
I performed some rapid calculations. I know how long the manuscript is. I can accurately estimate how long it would take me to edit it. His top rate for editing that manuscript would yield around $7 per hour for just one round of editing, which I pointed out. He repeated the promise of a deluge of work, exposure, and brand alignment.
I have my own brand, thank you. The internet offers exposure to everyone at no cost. I have clients who provide me with consistent work. I deeply appreciate their continued business. I also expect to be paid a professional rate for a professional service. Working steadily for less than minimum wage won’t pay the bills.
I thanked him for considering me. I expressed my appreciation for their confidence in me. I truly wished the company success.
And I bade him good-bye.
Book promotion services: Are they worth it?
I’ve used many of them, such as:
- Awesome Gang Books (http://awesomebookpromotion.com)
- BookTweep (https://booktweep.com/book-marketing)
- Hidden Gems Books (https://www.hiddengemsbooks.com)
- Paranormal Romance Lovers (http://paranormalromancelovers.com)
- My Adult Book Place (https://mybookplace.net)
- AuthorWeek (https://www.authorweek.com)
- BookGoodies (https://bookgoodies.com)
- And more.
Book promotion services range from less than $20 to well over $100. I’ve even hired a “book marketer” through Fiverr who promised extensive social media promotion which delivered nothing but disappointment.
What can an author expect from these services? Depending on the plan (basic to premium):
- A certain number of tweets promoting your book over the course of the promotion (usually one day to four weeks)
- A certain level of audience exposure (from 25,000 to 450,000 recipients, some boast over 1 million)
Overall, none has proven its worth. Only once has a book promotion exceeded, much less met, expectations of breaking even. In speaking with a colleague with whom I collaborated on a collection of stories, his experience echoed mine. We published primarily in different genres, so we weren’t really competing against each other for the same readers.
I also hired a social media marketing consultant to assist with book promotion. She did an excellent job of expanding my social network through Facebook and especially through Twitter. She performed website and book sales analyses. In short, she did everything–and more–that she promised, but book sales still floundered. The ambition of social media marketing generating sufficient book sales to at least pay for the service turned to ashes. I hired a public relations firm on a 3-month contract to boost book sales. The result … crickets. That poor decision wasted a lot of money. The agency’s representative was so embarrassed by the lack of results that she offered an additional month of service at no charge. I don’t know what that free service entailed, but the result was the same: nothing.
What’s an author to do?
The advice is to focus on quality. The author must make sure that the content is professionally edited and meets professional standards. Check. The author must make sure the cover design appeals and is suitable for the genre. Check. Stiff competition–over 1 million new titles uploaded every year and mine is just one of those–pose astronomical odds against success. Not only must my book compete against the huge glut of books published that year, but it must also compete against the avalanche of books published before it and competing against it for market share.
It hurts to admit that well-written content, good editing, and appealing cover design aren’t sufficient to propel a book to success. My best sales come from on-site events unrelated to book promotion: i.e., arts and craft shows. I haven’t the foggiest idea why, but I’ll take that success wherever I can get it.
I’ve attended a couple of webinars targeted toward indie authors trying to promote their books. They were basically sales pitches for more expensive workshops or services. If I sign up for an informational webinar, then I want information, not a sales pitch. If I deem from that webinar that the consultant’s service will be beneficial, then I’ll sign on as a client. But don’t try to sell to me straight from the get-go. That’s just annoying.
I’m not a marketing professional or expert. As a matter of fact, I thoroughly dislike marketing. That dislike and ineptitude in no way disregard the importance of marketing. Apparently everything I’ve done doesn’t work. What does work?
I wish I knew. Maybe my stories just aren’t that good. Maybe I just haven’t found the right audience. Maybe …
In the meantime, I’ll continue to hurl my ambitions (and money) at some of the same old tactics in the very definition of insanity of doing the same thing and expecting different results. I keep hoping that something will stick, something will spark.
Until then, I’ll continue to write and hope to achieve every author’s dream: bestseller status.
Author
Hard boiled, scrambled, over easy, and sunny side up: eggs are the musings of Holly Bargo, the pseudonym for the author.
Follow
Karen (Holly)
Blog Swaps
Looking for a place to swap blogs? Holly Bargo at Hen House Publishing is happy to reciprocate Blog Swaps in 2019.
For more information: