Hens Lay Eggs
food for thought
Adding value or value-added?
The buzzword “value-added” basically means getting something for no additional cost. It’s frequently used in reference to service-based businesses. Marketing gurus and business consultants urge entrepreneurs to consider how they can “add value” to acquire and retain clients/customers. What they mean is what are those entrepreneurs willing to give away or do for free?
Authors, for instance, are frequently expected to give their books away. Hundreds of hours of work and, often, hundreds or thousands of dollars spent, to produce a good book mean nothing: in order to attract reader who will then buy your other books, you must give them something for free.
More often than not, the “loss leader” gambit doesn’t work and we’ve only ourselves and, ironically, Amazon to blame. With books available digitally, we get a false sense of cost. Why should I pay $9.99 for a paperback when I can get the same thing in digital format for $5.99, $2.99, or even $0.99? Why should I pay for production and shipping?
As an editor, I often find myself at odds with the tenets of contractual terms and the ingrained urge to “be nice.” My contracts are simple: once the client has approved the project, it’s complete. I have no further obligation to the project. However, a client occasionally returns to me with a, “Hey, I found an error and need you to fix it.”
That’s what gets me. Even though I tell my clients that they are expected to review returned documents carefully, I’m sure many don’t. They just accept the changes and move on. Later, when the find that their editor (me), who is all too human and imperfect, has missed something, then I feel obligated to correct that error. For free.
Perhaps that makes me a patsy. A pushover.
I once made changes to a manuscript that resulted in an change of page count. I contacted the graphic designer who had designed the cover to request the cover be adjusted to fit the new page count. Let’s just say that left a bad taste in my mouth when the designer fired off a truly nasty response.
I would have paid for the additional service. I would never have responded to a client (past or present) in such a manner. I have never recommended that particular designer to another and won’t. Nor will I ever use her service again.
But, as a freelancer myself, I understand her perspective.
When explaining my service to new clients, I tell them what to expect. I give them a contract which they’re required to sign and return to show they understand the terms of our agreement. I have indeed informed some clients who said they thought X service was included in the fee or agreement that X service was not. This language in my contracts has evolved as such oversights occur and will continue to evolve.
Like any good businessperson, I want to keep my clients satisfied with the service they receive from me. That doesn’t mean I won’t stand up for myself, but that I must constant balance business savvy with being nice. It’s not always easy.
A lesson in distraction
I returned to work last week. Returning to week doesn’t exactly mean driving to the office, but in resuming work on client projects. I’m not in the frame of mind to putter away on my own projects.
Left alone with nothing to do, my thoughts dwell on my son’s death. They’re not pretty thoughts. I weep.
I recognize that the world continues to move on. That my life must continue moving forward, which means that I must continue to work and earn a salary to fund that life. It’s not easy, but then no one ever said it would be.
I have learned the fine art of distraction to redirect my thoughts, however temporarily, to matters other than dark, heavy sorrow. Work is a distraction. One such project is a client’s memoire. He’s an immigrant from Ghana and offers an interesting perspective on American culture. Another is a fantasy novel targeted toward young teens. There’s a fine line between dumbing down and writing to their level of comprehension and vocabulary while still developing a good story that draws young readers through the pages. I also wrote an article which I pitched to Newsweek and was accepted. Here’s the link; feel free to share the article among your social networks. I also wrote another article about the article, which was edited to omit some information. I posted that one on LinkedIn. Feel free to share that, too.
A friend’s kindness helped with further distraction: painting. Over the past year, I took several art classes that mostly focused on painting. I’m no Botticelli or Renoir, but I enjoy the activity and plan to take advantage of art supply sales at the local hobby/craft store to stock up on canvasses, brushes, and paints. My husband mentioned that I’d painting midday and sunset pictures, but no sunrise pictures. Well, now I have a sunrise picture. No, there are no flowers that even remotely look like those in my painting, but then it’s not meant to be photorealistic. It’s meant to be “nice to look at.” No more, no less.
Even more important, I enjoyed painting it. It was nice to be among other people, even though we were “socially distanced,” because we have come to view fellow human beings as carriers of contagion rather than as people.
Distraction is necessary to keep the tears at bay, to refocus the mind on more productive and less stressful thoughts. I find myself exercising greater patience these days and less tolerance. The exercise of patience has been forced upon me due to government office backlog. I realize that greater patience in most other matters won’t hurt either. The reduced tolerance concerns what I deem worthy of my time and attention. If I begin reading a book in which the heroine (or hero) is too stupid to live, then I cast it aside. I feel no obligation to finish the book. If I begin reading a book littered with grammatical errors, then I cast it aside. I feel no obligation to finish it. If I’m playing a solitary game of Scrabble with the computer and it beats me two games in a row, then I quit for the night, because my mind’s obviously not as focused as it should be.
Focus remains erratic and elusive. It’s not a good place to be, even though I know this, too, shall pass. The heartbreak will ease with time and the memories fade. My son won’t be forgotten, but we’ll learn to focus more on the joyful memories than the more recent painful ones.
This is life which does not stop for death.
I can’t promise not to dwell on the topic in upcoming blog posts, but I can and do promise to try to shift the focus. To that end, if you have an article you’d like to post which is on the topic of writing, editing, or publishing, feel free to submit it to me at henhousepublishing@gmail.com. All accepted posts will be edited, but getting back on topic will benefit everyone who reads this blog.
A new world order
My elder son died. His funeral was Friday, January 29.
No, I’m not going to talk about it. His obituary is here: https://www.littletonandrue.com/obituaries/Matthew-V-Smith?obId=19735044#/obituaryInfo.
It has been absolutely the worst experience any parent can undergo.
When I got word that my son had passed, I began making many, many phone calls. Several were to clients whose project I put on hold. Except for one client, all were gracious and understanding. That exception sent messages demanding a response, apparently not understanding or believing that my out-of-office message stating I was going to be radio silent due to bereavement wasn’t just an excuse to avoid work.
I haven’t finished making phone calls.
The glimmers of creativity which peeked through the extended creative hiatus of the past half year have vanishes. Who knows when they’ll return? I know I’m depressed: who wouldn’t be? My first born child is dead.
To compound the sadness, our younger son flew back to Alaska today. The military was great at putting him on an airplane 12 hours after receiving the terrible news. They gave him 10 days to mourn with us. Then it’s back to work as usual.
My youngest brother and his wife came that awful day. They took off work and stayed to help us, to keep us company, to provide whatever support my husband, son, and I needed. My other two brothers and their wives were also incredibly helpful. My husband called them “amazing.” My in-laws, too, provided tremendous support and assistance. Strangers offered condolences and kindness.
The outpour of kindness and generosity has been overwhelming and deeply, genuinely appreciated. Our gratitude overflows.
Friday evening hours after the funeral, I was perusing my news feed on Facebook and came across a woman in an equestrian group. She expressed concern for her son’s well being. I could not help but respond.
“If at all possible, go to his place. If not, call him and let him hear your voice,” I responded. “Don’t text. Call.”
“I’ve tried, but he won’t answer.”
“If you have the phone number of one of his friends, call him/her and ask that he/she visit. Or contact local law enforcement to request a welfare check. If they don’t get a response from you son, then escalate the call to a 911 emergency. Otherwise the police won’t go into the premises.”
I know this from recent, awful experience.
If your gut’s telling you something’s wrong, obey that instinct.
I hope her son is all right.
Author
Hard boiled, scrambled, over easy, and sunny side up: eggs are the musings of Holly Bargo, the pseudonym for the author.
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Karen (Holly)
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