Hens Lay Eggs
food for thought
Managing expectations
Every so often I expound upon the expectations, reasonable and unreasonable, the clients impose upon the writers and editors they hire. So, here we go again.
- Ghostwriters are not photocopiers. Clients often require writers to adhere to style and content guidelines to ensure the content written for them meets certain minimum standards, fits the corporate message, and supports the corporate image. That’s entirely reasonable. Client who insists that a ghostwriter match and/or mimic his style is not. A ghostwriter may be able to replicate that client’s voice for a short length of content, but sustained replication is neither feasible nor practical.
- Editors cannot guarantee 100% error-free work. Editors are human and humans make mistakes and miss things. Also–and not to mention–grammar rules in English are malleable: there are exceptions to every rule and sometimes those exceptions work best. What a competent editor does is improve the content.
- Well-written, custom content is not cheap. Sure, you can use artificial intelligence to generate huge quantities of content, but that content will lack both style and nuance. It’s flat. Consider what’s entailed when you have someone write for you. If it’s nonfiction, the topic may require hours of research before the writing begins. The writer’s time spent in research is valuable. A professional writer who adheres to standard of professionalism will not deliver a rough draft, but drafts the content and self-edits it at least once, ensuring the work is polished before submitting it. A professional writer also revises at the client’s request, although limiting rounds of revision is entirely reasonable. When it comes to writing, you pretty much get what you pay for.
- Editing is not a one-and-done process. Especially pertinent when authors submit what are essentially first drafts to editors, editors deliver their best value when they don’t spend their valuable time and effort on correcting egregious errors. An editor who focuses on correcting grammar, spelling, and punctuation cannot focus on plot holes, discrepancies, inconsistencies, redundancies, tautologies, and the like. An editor who focuses on what a writer should catch during the self-editing phase(s) cannot focus on tightening the prose and making it sing. This kind of multi-level editing requires multiple rounds of editing.
- Writing takes time. So does editing. That 100,000-word manuscript will take more than a week to edit and certainly more than a week to write. Writing and editing speeds vary, but good average to use in calculating how long your project will take are: a) 3 hours and 20 minutes to write 1,000 words; b) 1 hour to edit 1,500 words. Variances depends upon the writer or editor’s natural speed, the detail necessary, the writer/editor’s familiarity with the topic, the state of the manuscript or level of detail in the background information guiding the ghostwriter. When seeking to hire a writer or editor, use the above averages to consider an hourly wage: what would you expect a professional to earn per hour? Would you accept that hourly wage?
- Writers and editors are small business owners. Writers and editors deserve to be paid promptly and in full for the services they provide. Often working a sole proprietors, freelance writers and editors must operate their small businesses as businesses, which means they must ensure cash flow to pay their expenses. A client’s lack of cash does not relieve the client of any obligation to pay for services rendered.
- Unpaid samples exploit writers and editors. There’s a strong market for stealing a writer’s hard work by demanding unpaid writing samples. Many professional writers understand this and the savvy ones refuse to accept such trials. That’s why they maintain portfolios of work that provide potential clients with access to past projects to showcase their capabilities. Editors may agree to provide sample edits of a limited quantity of words or pages to demonstrate the service they provide, as it’s more difficult to show “before” and “after” editing projects without client approval. Clients, for good reason, don’t want their potential customers reading their unpolished, unedited content.
Clients with unreasonable expectations will always be disappointed in the writers and editors they hire. For best results and a continued good working relationship, respect is necessary.
And the consolation prize goes to …
Anyone who has followed me on Facebook or has been reading this blog knows that my family experienced an unanticipated tragedy in January: my older son died. It’s been difficult. We’re still reeling, still shocked. And odd things are happening.
My workload thus far this year, omitting the two weeks I focused on nothing but funeral arrangements and grief, has been heavy. Work serves as a good distraction from grief. Unlike previous lulls during which I spent much of my time gig hunting, I’ve not done much of that this year. Perhaps this is God’s way of helping? I don’t know. I do know that I appreciate not having to send out dozens of proposals every week.
If you’re a regular reader of my rambling thoughts and posts, then you’ll also know of my equestrian adventures. Yeah, let’s call them adventures. You might remember my thrill in 2018 when I brought Diva home, quickly followed by disappointment in both her and myself and then in a succession of trainers until I found one young woman in Defiance, Ohio who was just what Diva needed. Diva came home last autumn and has been very lightly ridden afterward. Then the weather turned cold and I huddled indoors.
I don’t do cold.
My friend, Cindra, has been gracious with her support and help with Diva and then with Teddy, the little gelding I bought off a kill pen dealer in April last year. Teddy went to that wonderful trainer, too, for a few months. She worked well with him.
Anyway, my struggles with Diva continued. She intimidates me and she knows it. Since Matthew’s death, though, I’ve pretty much lost my interest in horses. Grief takes a front seat in my brain. I don’t anticipate riding Diva this spring with excitement, but with dread. I don’t wanna. My feelings toward Teddy are lukewarm.
That said, I received a call last week from a woman in southeast Pennsylvania who saw the sales ad on Dreamhorse.com that I’d forgotten about. She inquired as to whether Diva was still available. We talked. She called again and we talked. On Monday this week (yesterday), she called again to tell me that she’d found a shipper to transport Diva to her farm. For all intents and purposes, Diva is sold. I can’t deny I feel some relief.
The above crumbs of good fortune feel like consolation prizes, tokens to ease the pain of great loss. Perhaps that’s ungrateful and ungracious of me. I am thankful, though, to be relieved of those stressors.
What about Teddy? I don’t know. I’ll work with him as I’m emotionally able and see if we can get along. If not, he’ll go, too.
Painting sessions are picking up with another on Sunday. This is something that I do anticipate with something less than dread, perhaps even with pleasure and interest. It’s hard to feel much beyond grief right now, but I’ll take what I can get because it feels therapeutic, as though I might be healing just a little bit.
Still, I’m working. I’m not ready to resume writing my own stories, but at least I’m working. I recognize that life must go on, not just for others, but for my husband, younger son, and me, too. Our lives are irrevocably altered and we will emerge from the grieving process altered, too.
Red sky at morning …
Sailors take warning.
I parted ways with a publisher before the working relationship got off the ground. This occurred due to several “red flags.” Here’s the story.
I applied for a freelance position as an editor with a start-up publishing company. I submitted my cover letter and resume and linked the message to my online portfolio and LinkedIn profile. All standard stuff. I received a response stating that the company executives liked my experience and wanted to know my rates. I told them. After all, my rates are transparent. I received a response that my rates were acceptable.
Here’s where things got hinky.
My contact with the company scheduled an early evening interview. OK, I can live with that. Considering this is a start-up company, I expect that the key players probably work full-time jobs still. No worries. I logged into the video call. That began a comedy of errors for about fifteen minutes until we managed to get everything coordinated and synched.
Three faces stared at me through the monitor, two men and one woman. One of the men identified himself as the CEO of the new company. All four practically bubbled with enthusiasm. I took that as a good sign. Then came the spiel of how I’d be their “chief editor” and how my name as editor would go on every book published by their company. My name would be aligned with their brand. They had several manuscript already written and waiting to be edited. I could be assured of steady, consistent work to the point where I’d need to hire an editor to take the overflow.
Sounds like a good start, but … “Is this a 1099 or employee position?” I asked, because what I heard sounded a lot like they wanted t hire an employee. The CEO stated that the position was freelance and that they really wanted to bring me on board.
Okay. Color me flattered.
A couple of days later, my contact with the company asked me for a quote to edit a specific manuscript. She mentioned a contract and nondisclosure form. I replied that I had a standard contract I would be pleased to send them and that it included a confidentiality clause. Would she like me to send that? Oh, yes, please do. I sent the contract which had my fee for service on that particular manuscript.
Another couple of days passed with a request for another teleconference. On Sunday afternoon. Then Sunday evening. I wasn’t happy about the timing, but I held my tongue. At the appointed time, I logged on. Crickets. I sent a message to my contact: “What’s going on? Did I miss something?” No, it turned out that the call was for Central Standard Time. I’m on Eastern Time. All right, that’s a common enough mistake. I waited and logged on at the appointed time. Crickets. “What’s going on?” The reply: “The call was rescheduled for later.” It was rescheduled twice that evening.
Argh. By then, I was annoyed. At 9:00 PM Eastern Time I finally spoke with the team again. First came the praise: “Karen, we really want you to edit for us.” Then came the comment that we were to select professional backgrounds on these video calls.
Um, what? You requested a meeting on a Sunday evening; this is my time. Besides, I’m a freelancer; you don’t get to impose such conditions on me.
Then came the next complaint that I obviously did not understand the executives’ collective position of forming a start-up company. Until the company began to make money, editing costs would come from their personal pockets. I suggested we come to a compromise: I’d offer a list of flat fees for word count ranges and they’d provide me with the fee ranges they had in mind. I never did receive their preferred rate list.
Why were we discussing this if my rates–disclosed at the beginning of communication–were acceptable? This heavy-handed attempt to haggle me down really bothered me.
On Monday, I sent them the promised list of flat rate fees. I did take into account their position as a start-up and the promise of steady, consistent work to tide me through lulls. The CEO called me directly. He still wanted me on the team, but apparently I still did not understand their financial constraints.
I asked, “What did you have in mind for editing this manuscript?”
He replied he could go as high as $500 for multiple rounds of editing. The manuscript exceeded 100,000 words.
I performed some rapid calculations. I know how long the manuscript is. I can accurately estimate how long it would take me to edit it. His top rate for editing that manuscript would yield around $7 per hour for just one round of editing, which I pointed out. He repeated the promise of a deluge of work, exposure, and brand alignment.
I have my own brand, thank you. The internet offers exposure to everyone at no cost. I have clients who provide me with consistent work. I deeply appreciate their continued business. I also expect to be paid a professional rate for a professional service. Working steadily for less than minimum wage won’t pay the bills.
I thanked him for considering me. I expressed my appreciation for their confidence in me. I truly wished the company success.
And I bade him good-bye.
Author
Hard boiled, scrambled, over easy, and sunny side up: eggs are the musings of Holly Bargo, the pseudonym for the author.
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Karen (Holly)
Blog Swaps
Looking for a place to swap blogs? Holly Bargo at Hen House Publishing is happy to reciprocate Blog Swaps in 2019.
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