A few observations

There’s nothing scientific about my observations and the conclusions I draw, but I’ve come to rely on these insights to inform decisions about which events work best for registering as a vendor.My books (and paintings) do best with an eclectic crowd....

It’s not just the profit

Sales. Revenue. Profit. These terms make the world go ’round, because business cannot sustain itself without them. Because of that, currency is the simplest and typically the only metric used to determine success. When it comes to participating in events,...

Niche expertise

Career gurus advise freelancers to “niche down” and specialize, because there’s big money in specialization. If you don’t believe me, then take a look at salaries of healthcare specialists like plastic surgeons to generalists like primary care...

Falling short of expectations

Photo by Piotr Miazga on Unsplash. Last night I cooked dinner, chicken soup made from the leftover chicken from Sunday night’s supper. Chicken soup isn’t difficult; I’ve made it many times. This time I decided to try something a bit different.I...

When your ability falls short, hire an expert

I have participated and continue to participate on several online writing forums. Regardless of their focus, most posts trend along some predictable themes. One of themes that I find myself responding to most often is that of writers overwhelmed by all the tasks and...

Where’s the follow-through?

Sometimes I just don’t get it.I participate in several author-oriented forums on Reddit and Facebook. I do my best to provide helpful feedback and information, even brief critiques when time and inclination permit. One common post seen in these groups is from...