Marketing: A Sustained Effort

Marketing: A Sustained Effort

It’s a truism that you must spend money to make money, although a lot of people substitute skill and effort for money. It’s been my experience that if you need skill, effort, and money to successfully market any product, and a reduction of any of those is...
The publishing process

The publishing process

Yes, Virginia, there is a process to publishing. Whether you pursue traditional publishing or self-publish the process begins with the same first two steps: Write the story. That’s self-explanatory. If you don’t write the story, there’s nothing to...

How to Choose an Editor

The challenge of finding an editor for your manuscript comes up in every writing and authors group I have ever seen. In reality, it’s both simple and difficult. First, the author has to find editors. They may be suprised to discover that we’re lurking...
It ain’t a mystery

It ain’t a mystery

I enjoy cozy mysteries, especially if they have cats as main characters. The Crazy, VA (Lil & Boris) series by Shannon Hill is a great example. Over the past week, I started reading two new mystery series. The first takes place in the Roaring Twenties. I enjoyed...

The responsibilities of self-publishing

The decision whether to pursue traditional publishing or to self-publish is personal. Traditional publishing holds greater clout and respectability than self-publishing. The proliferation of low quality, AI-generated books further degrades what respect self-publishing...